🟠 Discovering Bitcoin

In 2017, I dismissed Bitcoin as a waste of energy and a scam. Working in e-mobility I cared deeply about sustainability. I began to dig into Bitcoin’s history, fundamentals and real-world uses and realised just how wrong I’d been. I changed my mind.

My first purchase was on Coinbase on November 8th, 2020 at 12.08pm. I bought 0.46611449BTC for $7,135.55 and I’ve been buying every week. Soon after, the price soared and I thought I was a genius. All I cared about back then was making more money. Now, I understand that Bitcoin represents so much more. In fact, price is the least interesting aspect of Bitcoin.

I’ve spent 15+ years translating complex software companies into plain English. Today, I do the same with Bitcoin, helping others see it for what it truly is: hope, fairness and capital preservation for everyone.

🟠 Who I work with

For people who are curious, but cautious. If you’re based in the UK or Europe you’re in the right place.

✅ You’ve heard about Bitcoin but don’t know where to begin.
✅ You’re wary of risk, security, or scams.
✅ You don’t want hype, you want understanding.
✅ You’re thinking long-term about wealth preservation.

🟠 How it works

From curious to confident, in five private 1-1 sessions. You’ll gain a clear understanding of Bitcoin’s foundations, risks, and how to buy and hold it securely for the long term. See our services:

Investment:
€210/hour (€1,050 total)
£180/hour (£900 total)

🟠 Join the 21A Community

Keep learning. Stay supported. After your coaching sessions, you can join the 21Advisory Community. A curated network of like-minded individuals continuing their Bitcoin journey.

Includes:

• Private WhatsApp group (noise-free Q&A)

• Monthly check-in calls & curated Bitcoin updates

• Custody & security reviews

• Quarterly dinners & meetups (Amsterdam + rotating cities)

• Priority access to future workshops and retreats

First 21 members join free - Book your free call

🟠 Why work with me

15+ years scaling software and tech companies across Europe, The UK & USA:

1. Expert at simplifying complex systems

2. Deep understanding of Bitcoin, regulation, and risk

3. Based in Amsterdam, serving clients across the UK & Europe

4. No product sales, trading signals, or altcoins, Just education and support

🟠 What’s Next

Ready to begin?

Let’s Take 21. A free 21-minute discovery call to discuss your goals and see if we’re a good fit. No obligation to continue. Just a conversation. Sessions take place online or in-person (Amsterdam). Flexible scheduling to suit you.

21Advisory — Your Personal Bitcoin Coach

Helping educate individuals in the UK & Europe to safely and securely learn about Bitcoin.
📍 Amsterdam | 🌐 benjridgway.com/21Advisory | ✉️ benjridgway@gmail.com

© 2025 21Advisory. For educational purposes only. 21Advisory does not provide financial, investment, or tax advice.