How do you create a global system that can pinpoint your location so easily that a child could use it? Simply slice the world up into 57 trillion 3x3m squares.
Say goodbye to postcodes, zipcodes and long addresses. All you have to do is remember three little words. Not only is this link my home address, it's my front door: http://w3w.co/lines.spite.across
The commercial opportunities are huge for what3words. Think about drone deliveries and logistics companies using the software to send goods exactly where they're needed. Not to mention customisation of the squares. I'm sure consumers and companies would pay to personalise their offices, outlets and homes. Nike = just.do.it Kellogs = snap.crackle.pop
Definitely one to watch.